Facebook Lost A Lot Of Young Users In 2017, Says Report

Facebook vs Snapchat chart

Facebook losses young users in huge amount than its overall audience, says latest network usage forecast report. However, more than half of American teens are expected to switch over to Snapchat this year itself.

For the first time, Facebook can not say the majority of 12 to 17 year olds in the United States are using the platform at least once a month. Along with the reduced time, Facebook also - for the first time - witnessed a drop in the daily users in the US and Canada.

This time previous year, the Children's Commissioner warned that the "incomprehensible" terms and conditions of social networks meant that children had little idea of what they were signing up to.

Snapchat and Facebook-owned Instagram are expected to add more younger U.S. users, eMarketer said.

Facebook will lose 2 million users under 25 this year-although it will pick up 1.6 million from the same age group on Instagram, which it also owns. Facebook lost approximately 2.8 million U.S. users under 25 past year, a small amount in comparison to the company's vast user base but indicative of a general decline in interest for the platform amongst younger Americans.

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According to eMarketer analysts, this tactic could see younger users migrate from Snapchat to other platforms in order to avoid the influx of older people. "That's the predicament Facebook is in", the report noted.

Although teens are losing interest in Facebook, yet many old age users are using Facebook which takes the Facebook boat high on the chart. Snapchat's popularity with teens and young adults has grown significantly since the platform first launched in 2011.

Over-55s will become the second-biggest group on the network, as 700,000 people aged 12 to 24 defect to services such as Snapchat, according to predictions by eMarketer.

But the fact that eMarketer is predicting declines across the board is a bad sign for Facebook regardless. Snapchat, and its parent company Snap, has continued to innovate and release unique new features, though they're not all as loved as the app's core messaging functionality.

Instagram is expected to add 1.6 million users 24 and younger, and Snapchat is likely to add about 1.9 million users. While Instagram is expected to have around 1.6 million more users this year, the same for Snapchat will be higher at 1.9 million. The social network is expected to reach 169.5 million U.S. users this year, marking just a slight increase of almost 1 percent compared to 2017. At the start of the year, Facebook promised changes to its product to try to brighten the mood and foster more community pride on the social network.

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