Leave Facebook to founder Zuckerberg

How to ensure your Facebook information is secure

The report says Kogan paid about 270,000 participants to take the quiz, and due to Facebook's loose restrictions, the app also scraped data from the participants' friends - allegedly affecting a total of 87 million Facebook users. Instead, he asserted without elaborating that "the average American uses eight different apps to communicate with their friends and stay in touch with people".

Travel agents in recent years have become entrenched in Facebook, using the platform for lead-generation and to build rapport with clients, among other uses.

"So the average for non-Facebook platforms is 1,500", the congressman said.

When asked about the possibility of a paid service during Senate testimony this week, Facebook Chief Executive Mark Zuckerberg said his company would "certainly consider ideas like that".

"I think there is some cause for concern but rest assured that the United States will not allow Facebook to fail for the simple reason that Facebook is one of their success stories". The Facebook CEO knows what his company does, but perhaps he couldn't acknowledge that his companies relies on assembling detailed dossiers on billions of people.

"The internet is growing in importance around the world in people's lives, and I think that it is inevitable that there will need to be some regulation", he said. Zuckerberg had said that such data is collected for "security purposes", for example to flag unauthorized users trying to log in.

He also said his own personal data was exposed in the Cambridge Analytica breach.

"The Facebook situation will be a wakeup call for companies that are working in the tech industry and dealing with data-which is really all companies these days", said Fiona J. McEvoy, a tech ethics researcher at You the Data, a platform for discussing the societal impact of technology in San Francisco. "Now that advertisers are realising they can use this information, they are getting more aggressive about how they use it".

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Currently, there are many invasive mobile apps in circulation that put individuals' data at risk, noted Mr Hardy. That is a population recently targeted by Facebook with the development of its application "Facebook Messenger Kids". "They're not going to give that up easily".

"Congresswoman, I don't remember if we had a financial penalty", Zuckerberg said under questioning by Colorado Rep. Diana DeGette. "We do that for a number of reasons, including security and including measuring ads to make sure that the ad experiences are the most effective, which of course people can not doubt of (sic), but I want to make sure that I'm precise in my answer so let me follow up". "I think there are a number of ways you can get out there".

As Bloomberg points out, former Facebook employee Antonio Garcia Martinez has said this non-user data is "collected for growth reasons as well".

One of the tensest moments of the hearing came on Wednesday, when Frank Pallone, R-N.J., asked Zuckerberg for a yes-or-no answer on data collection - and did not receive the answer he asked for.

"We do not sell data to advertisers", Zuckerberg said.

"Because right now, we are only a couple of years past when Cambridge Analytica created those models, the profiles and models they have are likely useful for the next, in my rough estimation and experience, three to five years", he said. Anyone who plays a game on Facebook, for instance, will be prompted with a page asking for access to certain profile information before proceeding.

The hearings generated much heat but little light, as was predicted by Zeynep Tufekci, a professor at the University of North Carolina and one of the keenest observers of Facebook and our evolving digital landscape.

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