Instagram launches payment feature

Instagram’s existing Shoppable Tags feature forces you out to a business’ website to make a purchase unlike the new payments feature

TechCrunch reported that several users in the U.S. have already received the feature to shop and make payments in Instagram. The payments feature on Instagram not only let users to add their debit or credit card details but also track previous payments within the app itself.

If sources are to be believed, the new application will help an individual make advance payments for services such as booking movie tickets and appointments at salons.

Instagram already allows users to make a purchase on the retailer's online site.

The payments option on Instagram will work with its Shoppable Tags.

Unlike the social network's other apps, Facebook and Instagram, WhatsApp has so far remained an ad-free programme.

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We approached Instagram and parent company Facebook, for comment and clarification on the in-app payments but neither company responded at the time of writing. Some of its clients' Instagram Pages now offer this native payment for booking. Now for users those who have this feature, they can add their debit/credit cards and set a profile PIN for additional security.

Past year in March, Instagram had made its intention clear of allowing bookings for its new application services directly through its login profile.

A restaurant app, Resy is one of the first to partner with Instagram and include the payment option on its Instagram page.

The function has started to pop up for some in the United Kingdom and U.S., prompting speculation that it is part of a test run for a future global roll-out. Now Instagram has also rolled out a payments feature for select users. She noted that WhatsApp users already clocked over 2 billion minutes of video and audio calls, indicating the popularity of the feature. They will also be able to make the payment for the booked table via Instagram. The photo-sharing app will soon receive AR camera effects that will offer better camera experiences, including face filters and effects, to the users.

Until now, Instagram shoppable tags could only redirect users to an external website to complete a purchase. Whats app for organization, the recently introduced assistance targeting business, presently has 3 million users worldwide, " the face book CEO said.

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