Zsa Zsa the English bulldog wins Ugliest Dog contest

Champion Zsa Zsa an English Bulldog is carried by owner Megan Brainard during the World's Ugliest Dog Contest at the Sonoma Marin Fair on Saturday

A nine-year-old English bulldog has been named the 2018 victor of the World's Ugliest Dog competition - and that's no exaggeration.

The dog's owner, Megan Brainard, found the dog through a pet-finding site and she has now won $1,500 for Zsa Zsa's win.

Some of this year's contestants had hairless bodies, others had lolling tongues.

The dogs walk down a red carpet and are evaluated by a panel of judges.

Zsa Zsa's owner, Megan Brainard of Anoka, Minnesota, was chosen to receive the cash prize of $1,500 (€1,285) in the competition, which has attracted significant media coverage in the past few years. "But she's awesome", Elmquist said of the giant 9-year-old English bulldog.

The event, at the Sonoma-Marin Fairgrounds, north of San Francisco, helps organisers publicise that many pets are available for adoption. For Zsa Zsa's owner, that's definitely true: "She is so handsome in my eyes".

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Wild Thang, a Pekingese, stands onstage during the World's Ugliest Dog Contest at the Sonoma-Marin Fair in Petaluma, Calif., Saturday, June 23, 2018.

While older and smaller dogs have traditionally been the best performers, this year's World's Ugliest Dog prize went to a three-year-old, 125-pound (57-kilos) Neapolitan Mastiff named Martha. But Zsa Zsa wasn't the only dog with an ugly mug worth loving.

Last year a three-year old Neopolitan Mastiff named Martha took the crown.

The contestants included a blackhead-covered Chinese Crested-Dachshund mutt, a bulldog mix with excess wrinkly skin and a Pekingese named Wild Thang.

According to reports, the dogs are judged on more than just good-looks, with audience reaction, first impression and unusual attributes all being taken into consideration.

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