The cheap Surface-branded iPad rival you wanted is a Go

Microsoft Surface flagship in Taipei

The Surface Go is an intriguing low-priced detachable for travelers, education buyers, and others who want to launch into Microsoft's well-made, attractive Surface 2-in-1s on a tight budget. Surface Go will support Dolby Audio Premium as well as the Surface Pen. At US$399, the device is US$400 cheaper than the current Surface Pro tablet, but has slower Intel Corp. processors and about four hours less battery time, Microsoft said. There's 3:2 aspect ratio display, detachable keyboard and support for other Surface accessories. It will hit the shelves on August 2 though.

The Surface is bundled with their signature built-in kickstand with unlimited positions, a front-facing camera with facial recognition login, and Microsoft's proprietary Surface Connector port for charging and connecting to a desktop dock. On a historical basis, Apple tends to under promise and over deliver, while the battery lives of previous Surface models have rarely lived up to Microsoft's promises. The iPad, in contrast, comes with an operating system and apps designed from the start to be used by touch.

Microsoft unveiled the $399 Surface Go a few hours ago, a Windows 10 S tablet that's supposed to compete directly against Apple's cheapest iPad, and all the Chromebooks out there. Yeah, it should work well on a table or desk, but this is a portable machine - you don't always have a flat surface when on the go.

Microsoft released a $499 Surface 3 tablet in 2015, but discontinued the product in 2016.

One of the more interesting components of the Surface Go is the low-end Intel processors. This is because the company acknowledges that finding the cursor on a smaller screen is simply that much harder.

More news: ‘Everyone is safe’ after daring rescue of 13 in Thai cave

You get two different storage options on the Microsoft tablet: a 64GB eMMC base model and a 128GB SSD version, while on the iPad you get to pick between a 32GB base version and a 128GB one. The 256GB configuration does not yet have a price tag.

The Surface Go weighs 1.15 pounds, while the iPad is 1.02 lbs. Just remember that Alcantara stains easily. In other words, you're looking at $500, all-in, for the Surface Go setup you really want. Microsoft is also offering a $34.99 Surface Mobile Mouse with Bluetooth connectivity.

Where will Surface go next? But with the latest Surface, Microsoft is targeting a smaller market that Apple hasn't yet been able to satiate.

The device will be available in the following countries: US, Canada, Australia, New Zealand, Hong Kong, UK, Ireland, France, Germany, Austria, Belgium, Luxembourg, Netherlands, Switzerland, Denmark, Finland, Norway, Sweden, Poland, Taiwan, Italy, Portugal, Spain, Malaysia, and Thailand.

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