Trump critical of Nike's Kaepernick campaign

Colin Kaepernick Nike Ad 0903

Whites were furious at Nike's elevation of Kaepernick, the former NFL quarterback who in 2016 began kneeling during the national anthem to protest police violence against black people.

Nike is seeing backlash online following the release of a new ad starring Colin Kaepernick.

Comedian Trevor Noah has weighed in on the widespread outrage that has erupted around Nike's decision to use National Football League player Colin Kaepernick as the face of its latest ad campaigns, saying protestors were only hurting themselves.

Now that the 30-year-old free agent has signed on to lend his name and image to Nike, the same conservatives who vehemently slammed Kaepernick's politically charged form of public protest are now directing their ire toward the shoe company.

Does Colin Kaepernick's new Nike ad make you want to pull out those pricey Nike sneakers and cut them to bits?

At a rally in Alabama a year ago, Trump said team owners should "get that son of a b-tch off the field" if a player knelt in protest of injustice during the anthem. Rich, who Donald Trump selected as the victor of the 2011 season of "The Celebrity Apprentice, " posted a picture of the Nike swoosh that had been removed from a pair of socks.

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Kaepernick and the league haven't been on the best of terms lately, considering Kaepernick has taken them to court after suing them for collusion.

Nike has called Kaepernick quote "one of the most inspirational athletes of this generation who has leveraged the power of sport to help move the world forward".

In August 2016, Kaepernick began the movement to kneel during the USA national anthem in protest of racial injustice.

Nike is the NFL's official apparel sponsor and manufactures the jerseys and game day apparel worn by all 32 franchises.

Colin Kaepernick is making waves in football circles again and it's getting the attention, and presumably support, of the game's top quarterback.

The ad has garnered an increase of Nike brand mentions by 135% compared with the previous week, with a mix of positive and negative mentions, according to social media analytics firm Talkwalker.

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