Amazon drops $25 free shipping minimum for holidays

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Prime membership is not required, although paid subscribers get free same-day delivery when possible.

As always, Amazon will offer a mix of all-day discounts and "Lightning Deals", which are only available for a limited amount of time - or until the product sells out.

As part of the promotion, the online retailer is waiving the $25 purchase minimum for non-Prime members starting Monday.

"Amazon's move to give free shipping for all this holiday supports [the] thesis that retailers are catching up on Amazon with supply chain speed, fulfillment and delivery", Konik wrote.

Amazon's promotion begins on Monday and is expected to cover hundreds of millions of items on the site. Amazon spent more than $7 billion on shipping in the fourth quarter a year ago, before subtracting the shipping fees it collects from customers.

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Amazon is getting ready for the holiday season in a big way.

USA online retail sales in November and December will rise 14.8 percent, to $124 billion, software maker Adobe said last week in a forecast based on data from 80 of the 100 largest online retailers. During the fourth quarter of 2017, the company spent a record $7.3 billion getting packages to customers.

Amazon didn't say when customers using the free standard shipping tier would have to place orders to guarantee delivery by Christmas.

Hundreds of millions of items wil be eligible for free shipping, CNN Business reports. The company usually sets the final date toward the end of the season. If you're looking to take full advantage of the sales, you really need to ensure you're a Prime member. Available exclusively to Amazon Prime members, Prime Wardrobe allows members to have their favourite fashion products delivered for no extra cost, try them on at home, and only pay for the items they decide to keep.

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